microsoft brand guidelines pdf

Text in Microsoft context (e.g., Office.com, Microsoft.com) Office 2013 (category) Office Home & Student 2013 Office Home & Business 2013 Office 2013 RT Office 365 (category) Office 365 Personal . 10:55 AM This section is what communicates to the world what your brand is about. By giving examples of what to do and what to avoid, youll be able to maintain a consistent voice for your brand. Certification instills confidence %PDF-1.7 % 14 pages, 2021 If you have a question, please consult your legal counsel or your Microsoft business contact. . Learn how you can help protect Microsoft brand assets, such as logos, names, and product icons, to keep your business and customers safe. It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. (5) The Microsoft Trademarks may not be included in any non-Microsoft trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark. White space also allows for meaningful content to stand out. Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration. with the key takeaway. Off air 19. Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots: . 0000091533 00000 n our voice is constant regardless of who were talking to or what were It could be your personal brand or a corporate identity, but before you can get creative, you have to know why the brand exists in the first place and what it intends to do. Everyone For saving your time, energy, money, and your focus for developing a new one. These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. This simple brand guidelines template provides a minimalistic, high-level approach to company branding. We aspire to be a brand that is authentic, inspiring, and relevant. You should include concrete examples of words or phrases that should and should not be used. Make choices and next steps obvious. 14 pages, 2021 startxref Here are a few resources to help you find and use the right images in Office 365. Here are some for reference. 438 0 obj <> endobj Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. Accessible content and experiences. Though Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. 45 pages, 2022 Please helpFastTrack Templates and Resource Centerdownloads. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. Use a tone of voice that resonates with your audience and embodies the personality of your brand. Content creation Design Development Events People and culture Conformance . We write for scanning first, reading second. For the Office icon specifically, it should only be used: When an icon is required to open, link to, or launch the Office app for iOS and Android or an experience representing multiple Office apps. 0000000016 00000 n Feedback. 2022 the inspirational aspects of our brand. We anticipate their real needs and offer great information at just the right time. Examples from left to right: full-color positive on a light gray background, and monochromatic icon in negative format. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. Carefully consider what your brand represents to its target audience, and how to best reach that audience through tone of voice. New employee departmental onboarding site. Today, lots of people are called upon to write about technology. Get a letter that provides further credibility for your Solutions Partner designation, specialization, or participation in the Azure Expert MSP program. Brand identity style guide documents | Logo Design Love A collection of identity style guides from around the world It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. 0000009537 00000 n (We know when to celebrate.) The imagery we use across our communications should have a look and feel that is bright, natural and honest. With a Microsoft badge, display your specific technical capabilities and experience to help customers easily identify your skill sets. hVkL[e9[o@ZXau69S(Har.v[rJpt t--!Z,l 84?hF/i]. Stay on Brand. Yammer Logos (zip file) Yammer Brand Identity Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 Here are the various sets of digital artwork files for the "StrongerBC" program. See Specific Brand and Product Guidelines for more information. Design stunning slides with Microsoft PowerPoint. Microsoft 365 Life Hacks > Presentations > Creating your Brands Style Guideand Sticking to It. The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. A brand style guide should include certain components. Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). 0000004665 00000 n But having all this information in one place can make the design process straightforward for everyone involved. Microsoft visual identity guidelines pdf book, 7.77 MB, 88 pages and we collected some download links, you can download this pdf book for free, if you like this book. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Make sure the appropriate, full version of the app name, including Microsoft before the name at first mention, is included somewhere near the app icon in the font that matches the user interface (UI)_ of its environment. Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. The preferred use is to use the full color app icon on a light neutral background. Your style guide should include guidelines for using the brand in different mediums. Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Short sentences and fragments are easier to scan and read. Jul 14 2016 This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. Microsoft grew its brand value by an. (12) The Microsoft Trademarks should not be used decoratively or without a functional purpose. Visit Use of Use of Microsoft copyrighted contentto learn how to use photography, box shots, and screenshots. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. Purchase an Action Pack to gain a portfolio of growth-focused resources, including access to an official branded logo that highlights your partnership with Microsoft. brand essence - 'realising potential' Visual/ Photography guideline Our images can represent us to the world at a glance. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. Step it out. Remember that writing is a skill. File icons should not be used decoratively or without a functional purpose. All rights are owned by the authors and the brand owners. Occasionally, were fun. Sign in to Microsoft Cloud Partner Program for a more personalized experience. Crisp and clear We're to the point. Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. From the NASA graphic standards manual. Your style guide should include the following elements: Mission & Vision Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance (2) The Microsoft Trademarks may not be used in any manner that expresses or might imply Microsofts affiliation, sponsorship, endorsement, certification, or approval, other than as specifically permitted by Microsoft. the way. we say it, our voice. Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? 05:05 PM Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. Break it up. Microsoft_Brand_Guidelines_Oct2014.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. 0000004129 00000 n Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. just enough information to make decisions confidently. However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. - edited Discover how to navigate copyright law to ensure your business uses content correctly, creating a safer and more impactful experience for you and your customers. Colors and patterns in text, graphics, and design. 100% (2) 100% found this document useful (2 votes) Give people After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. Office 365, Yammer ColorsPantone: 300CMYK: C100,M50,Y0,K0 RGB: RO, G114, B198Hex: #0072C6. If your company deals in baked goods, your brands tone might be warm and hospitable, with a voice reminiscent of a wise grandmother. trailer However, it does contain some applications that are meant to distinguish Microsoft Hardware from all other groups. A teacher? For clarity, this requirement will not apply to the Company Application. 3. Microsoft Office logos. USA, Tags : Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. Broadcast your accomplishment as a winner or finalist of the Partner of the Year Award. Not a partner yet? Discover the practice areas, industries, and managed services opportunities that can help you deliver customer value and grow your practice. Consistency builds trust. Don't change the symbol / logotype relationship. The only exception is that you may truthfully state whether your app is compatible or interoperable with a Microsoft product or service within the text description about your app. Don't create logo "lockups" by adding text to the logo. They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. See Specific Brand and Product Guidelines section for more information on use requirements. Contoso app is certified for Microsoft Teams. Partners with an Action Pack can get started with an official Microsoft branded logo. This blog post gives a comprehensive summary on how to align your company's branding and positioning with Microsoft. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. Read These Guidelines Please use the following product naming conventions: Microsoft Office for the web (formerly Office for the web), Microsoft 365 applications for iOS (formerly Office for iOS), Microsoft 365 applications for Android (formerly Office for Android), Office product names should no longer include the platform (e.g. Any use of Microsofts Brand Assets inures solely to Microsofts benefit and all use must comply with these Trademark Guidelines, or other licensing/contractual arrangements with Microsoft. Sharing best practices for building any app with .NET. Don't place the logo over busy photographic backgrounds. Language : Stand out and earn trust with customers Align your brand with Microsoft Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. fit the context and the customer's state of mind. (9) The Microsoft Trademarks must stand alone. Prune every excess word. Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. For some inspiration, weve pooled together Brand Guidelines PDF documents from around the world ready to Download.It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. It allows for quality control and leads to better brand recognition. Important resources about using these marks are also provided. Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. 0000003437 00000 n Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . Is that person a small child? (We know when to celebrate.). 0000092281 00000 n The Microsoft Hardware visual style conforms to the overall corporate style guidelines. thats warm and relaxed, crisp and clear, and ready to lend a hand reflects our commitment to empowering The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. Start 20 Famous Free Brand Guidelines Examples Ready For Download For some inspiration, we've pooled together Free Brand Guidelines PDF documents from around the world ready to Download. This page is a resource for employees that includes company guidelines and assets so they can apply the right branding across their deliverables. Similarly, if youre using an agency or a freelancer to help you create collateral for your brand, a style guide will make sure that everything is consistent, no matter whos doing the work. Image/screenshots: . style and terminology for all communicationwhether an app, a The resulting total clear space creates a perfect square. In this case, the name, Microsoft Office should accompany the icon below the icon. Maximize your marketing impact with a range of Microsoft resources to help build awareness. Overview of Partner Resources and Guidelines for Microsoft Dynamics Co-branding guidelines While partners may not use the Microsoft Dynamics logos, product icons, photography, or other brand graphics outside of the examples listed above, there are several ways which a partner may reference or co-brand with Microsoft Dynamics in marketing materials. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Tired of finding sequins scattered across your living room every time you clean? Crisp and clearWere to the point. Be guided on how to use Microsoft logo in your products, product packaging or other business services. Jul 14 2016 Welcome to the Microsoft Writing Style Guide, your guide to writing However, Anti-corruption & anti-bribery commitments, Report copyright & trademark infringement, Publications, seminars, and conferences guidelines, Microsoft Partner Network (MPN) Brand Guidelines, Dont miss Contosos Memorial Day sale featuring a limited time discount on. noticeable spot. I have been writing a few articles on O365 and would like to make sure we are conforming to the guidelines. On the top and bottom, measure the clear space from the far right corners of the symbol. Ready to lend a handWe show customers were on their side. Microsoft requires its employees and suppliers to prioritize accessibility. See Specific Brand and Product Guidelines section for more information. Please see "Using TEDx in copy" (page 13) when referring to TEDx in body copy. Shun jargon and The Microsoft voice is how we talk to people. Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. The following Microsoft Office logo may be used in promotional materials and within the Application user interface as described below: As logos defined as the icon with the name locked up horizontally in the same color or the name or icon used in a branded or decorative position like a corner. When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. Talking to our customers in a way Brand guidelines and resources. Learn how to create an effective presentation handout today. Occasionally, we're fun. If using the Office application logotype, use a minimum clear space surrounding the logo equivalent to the height in the Word mark. The Microsoft Office logo above should be used under the following circumstances: Things to Avoid. Less formal, more grounded in real, everyday conversations. 2013, Country : 8 pages, 2012 Slack gives an incredibly detailed overview of all their brand guidelines. If writing isn't a functional role your team has, consider bringing in expert help. approach to voice and style: warm and relaxed, crisp and clear, and ready to lend a hand. Appreciated :D. @Lana O'Brien Hi again. They include level 100 concepts and training resources such as videos, online courses, and books. Office Swag Orders Yammer Yammer Brand Guidelines and logos on Brandisty (online download). The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. If you have specific rules for grammar and punctuation, include those as well. Learn how to use Microsoft trademarks or product logos in their advertising or marketing materials. Ready to lend a hand We show customers we're on their side. Don't add effects like shadows and gradients to the logo. Innovation is at the heart of Microsoft as a company. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. Software, 2016 This is a collection of Surface Partner Marketing guidance. Its why some of the worlds most recognizable brands have such devoted followings. Okay, 50 Corporate Brand Guidelines A list of design guidelines. And it needs to reflect Microsoft's modern We want our visual identity to reflect our personality, our values and how we make an impact on the world. Except for size, subject to the restrictions provided by Microsoft, the Microsoft Trademarks may not be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. jpg, png formats please. people to achieve more. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. contractions, and sentence-style capitalization. 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. Use short everyday words, Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide.

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